5 Things to Know Before NAB 2017

April 20, 2017
Gear News and Ideas
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Look, you’re busy. You can’t keep up with all the Pre-NAB rumors that seemingly began at the end of last year’s NAB. Well, NAB starts on Saturday and, like every year, the rumors are out of control. Don’t you worry, though, because here are the five things you NEED to know before NAB.

5. Sony’s Truck Got Stolen - Also Announced a Camera

A Sony truck containing much of the equipment that was going to be on display at NAB got stolen en route to Vegas. In a move to possibly distract the public from this news story, Sony announced the A9, it's new 24MP pro full-frame mirrorless camera. It also impressively has 20 FPS of Blackout-Free burst and 5-axis image stabilization. Wow.


There have also been mumblings about a new 8K cinema camera from Sony which dates back to 2015, but very little in the way of details, so keep your eyes out. If nothing happens at this year’s NAB with Sony and 8K, don’t blame us for pushing the rumor to 2018.

4. Canon Will Announce a C-Log Upgrade for the 5D MK IV

If rumors are true, Canon will release a Firmware update to finally allow its neglected 5D shooters to get in on that sweet, sweet, C-log. Whether or not the 1DX MK II will get the same treat remains to be seen. Maybe we’ll also get a 6D MK II or a C100 MK III as well? No doubt new glass will be released as that seems to be a guarantee from Canon every April.

Canon C700

Also expect Canon to majorly show off the C700. They announced their flagship camera in the Fall of 2016 with pretty positive reviews and we were lucky enough to be in attendance! The C700 definitely aims to be a front-runner with the likes of the ARRI Amira, or one of the many REDs but only time will tell how it holds up.

3. Expect to Hear a Lot About 360 Virtual Reality

360 degree video is rapidly becoming easier to edit and a lot more accessible to watch. So expect to see a whole lot of companies offer up their ways to record it. We do know that the Insta 360 Pro 8k will finally arrive, which is big news by itself, expect other companies to bring higher resolutions, better live streaming options, and more come NAB. Be sure to check out the Facebook Live Video Solutions Pavilion to see if they show off their new 360 degree rigs!

2. The Cooke Look Goes Full Frame

At last, Cooke just announced the S7/i Full Frame Plus Primes T2.0! Though there is truly only one camera that can utilize a full frame lens for now, the RED Vistavision, I would expect camera manufacturers to start pushing out more inventory to support this exciting way of shooting. Tokina, Zeiss, Canon, Schneider, Leica, Rokinon and now Cooke are some of the manufacturers doubling-down on full frame glass. There is something big here brewing and this is only the beginning folks.


1. Panavision DXL Will Compete with ARRI

The Panavision Millennium DXL is the evolution of the Panaflex Millennium XL2, the 35mm film camera that was used on Star Wars Episode VII. RED collaborated with Panavision on the large-format, 8K, sensor that allows you to shoot with 65mm Vistavision lenses (like those used on The Hateful 8) and offload with R3D or Prores files. What’s unique to the DXL (as opposed to the RED VV camera) is its Light Iron Color System, which translates the RED sensor data into a Kodak Vision 3 5219 color stock, emulating the way film responds to light as opposed to digital. There is a lot to unpack here, but we’re assuming that Panavision will be on hand to talk about the DXL and show off its capabilities at NAB.

There you have it, you’re now ready for NAB 2017...sorta. If there’s anything we missed that you’re particularly excited about, let us know in the comments!

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Brent L Zaffino

I am a filmmaker out of Atlanta, Georgia currently working as a freelance director and videographer for music videos, short films, and corporate videos.

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